July 14, 2021 (Mooresville, NC) – River Rock, a vertically integrated real estate development and management company specializing in residential single and multi-family communities, recently unveiled a new website.
Earlier this year, River Rock merged their construction brand with Pride One Construction to create a new residential construction division, Pride One Residential. This pushed them into the ranks of being one of the leading alternative asset management platforms in the U.S. With these recent changes, both within the brand itself and within the single-family rental (SFR) industry, River Rock is enhancing its focus on flat, ranch-style apartments.
River Rock has also undergone a holistic rebranding of their corporate parent brand and its subsidiary brands. The goal of rebranding was to leverage the strength of their overall offering by creating a visual umbrella that would align all of their subsidiary brands under a more unified identity. The new redesign of the River Rock website reflects these changes; being more comprehensive and better representative of the newly evolved company.
In addition to a fresh new design, the main URL for the company has changed to riverrockcommunities.com. The decision to revise the name is a direct reflection of River Rock’s focus on the development of sought-after flat/ranch rental apartments that have become increasing popular with the 55+ segment. The website now houses information on all four brands within the River Rock family: River Rock Communities, River Rock Development, River Rock Capital and PrideOne Residential. Together, these four brands are working together to build communities with a vision for tomorrow.